Create a mesmerizing ‘About Us’ page today and not tomorrow! Text typesetting is mainly based on black and red. Code properly with H1 as the main title, then H2 as the next sub-heading and H3 as the sub-sub-heading. Now, it's time for you to design a stylish and effective "about us" page. However, extended content often helps generate high rankings for targeted … We attribute this to the design of each room clearly sync together in their design schemes, but it’s also the selection of photos they use for their images. They’ve certainly mastered how to use motion effects in a real classy way. Personalize your About Us page Many Web site developers for the accounting profession provide Web sites that are loaded with prewritten content, ranging from IRS forms to financial calculators. G2’s About G2 page finds a way to use traditional black on white design with colorful components that’s still part of a really unique and unusual design scheme. We were wowed by degordian’s About page when it loaded in our browser. How to write your "About Us" page. Streamline collaboration between design and development, The best desktop prototyping tool trusted by millions of users, Best remote work solution for design teams, One platform for design, prototype, hand-off and design systems - Plans that scale with your team, Desktop prototyping tool - Simple plans for everyone. Pixelgrade and Etsy are my favorite! Since they offer wedding photography services, this is a brilliant design match. It creates a conversational dynamic between visitor and team member, making the section an ‘image-only’ design which relies on user activity to deliver the information the user expects. This brushstroke effect is highly unique and creative, and each project’s color scheme matches the brush strokes around it perfectly. A slideshow features ten members of the catering firm. What’s in it for them? . Mockplus Black Friday Deal, take 50% OFF everything! You need to think of the team and the product as a whole in order to present a unique style imbued with personality that will make your design stand out in a user’s mind. I love the Pixelgrade page. What brought your company together? Orlee is a Content Creator at Elementor who's enamored by UX/UI Design and UX Writing. By giving users a choice, Sulzer’s “about page” becomes more effective. It’s also a great way to add followers and turn casual supporters into raving fans. First off, it’s about what they highlight. The vivid video clips of their team members on their “About Us” that subtly transition from one video to the next. Your email address will not be published. ; exclusively real images (no stock photos), used often throughout their branding. Usually, the first image we have in our head when thinking of online media sites is the overdose of ads that surround the articles themselves. I think Drift’s overall design is the one I have liked the least—I used to have their chat on my site so I know their website design. Your business ‘About Us’ page is your story. If you want to see more precise details about the animation, you can always click ‘Inspect’ on your browser and see the exact CSS coding that’s being used. They take a subject as simple as job openings and transform it into a visually-pleasing, original work of design, with a vivid imagery grid. 2. Here are some things you should … In other words, killing two birds with one stone. With few words alone, they represent what their product is and what their brand values are. Why? She is a fruit lover and visionary person. In- house content editor, specialize in SEO content writing. This is the most basic. Lastly, the real unique selling point of this page is the example of a tweet tweeted by Twitter’s support team, with a large, clear photograph as its background that illustrates the topic of the tweet. You want to make sure that your About Us page is attractive and compelling—a nice balance of graphics/photos and text. After reading and exploring yours, each visitor will fully understand your brand values, mission statement, added value, and so on. Who doesn’t like a bit of irony to make things interesting? In this article, I will analyse the most outstanding eCommerce About Us page examples to help you learn the lesson behind: How Shopify About Us pages really increase eCommerce conversion rates. Your About Us page is one of the most important pages on your site. What caught our attention about Stripes’ About page? What Should an About Us Page Include? His choice to not use any imagery for this page makes sense in the context of how he designed his site’s homepage. Major points for originality. The retro color scheme and richly-structured page gives users a surprise here and there while going through useful information. Pixelgrade takes one single color and uses it in a different way for each section of the page. We can’t wait to see what you come up with for your About Us pages and how you continue to design them later on! In terms of its content, Zendesk introduces itself as a real conversation starter. #1: Overview of About pages. And good, unique design with strong visuals doesn’t hurt (to say the least)! Structuring and Labeling About Us Content. Twitter does a fine job using the About page’s hero text as a means for giving a precise definition of their brand objective: “Twitter is what’s happening in the world and what people are talking about right now.” This sums up exactly what their product is about and what they’re brand represents. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. We were very impressed by that, finding it to be really unique among the many many websites we’ve seen. Finally, their interactive technique of using a hover effect to show each team member’s bio is truly one-of-a-kind. The minimal amount of text is also a defining feature, as we see that the most dominant element on the page is the background color composed of different shades of purple, communicating the brand personality visually, rather than verbally. Display real photos of the team and individual members. But not only that, they dive right into the UI of each feature, so the visitor already gets a taste of what the product experience is about. Oh Twitter, how do we love thee? The next genius technique dribbble uses is showing a “designer story”, of famed designer Pablo Stanley. Furthermore, the blue CTA stands out as you scroll down the page. Starbucks' "about us" page is very simple. We have a lot more where that came from! In terms of their storytelling, it’s pretty straightforward, just laid back and easy. Instead the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential. This visitor wants to get to know you by listening to the story you have to tell. Furthermore, the blue CTA stands out as you scroll down the page. What’s their pain? They position their value proposition nicely under a short animation, and then dive into their virtual reality-like GIF that lets visitors feel like they’re going on an adventure by scrolling down the page. Privacy Policy About Us Sample Template Comprehensive Solutions Provider The service specialists at (Your Company Name) know what a challenging task it can be to identify and solve even the simplest of electrical concerns. And what keywords or phrases would they most likely use to search for your solution? Everything about it is eye-catching in its uniqueness. A website, for example, can get by with shorter pieces if it becomes authoritative through its age, the number of pages, inbound links, and more. The reader really experiences what the brand stands for, and what experience they provide to its users. In the spirit of minimalism, the red color choice for the hamburger menu, hero text, the scroll bar and the ‘contact us’ icon let them be bold, yet unassuming and subtle at the same time…. The messaging here, both visually (design scheme and photo choices) is people-centered. The best way to learn something is learning from the best! The more content you have on your website, the more opportunities you have to attract and engage guests online. Jongde While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the "about us" section of the agency's website. Stand out with an "About Us" page that shows off who your company is and strongly conveys your brand's voice. The benefit is that you save hours of time writing content, but still provide valuable information for your clients and Web site visitors. Tumblr's "about us" page is standardized, with attention-grabbing rotating images behind a logo. The page’s design is so image-based, but so sleek at the same time. It feels authentic, with seamless transitioning between locations and people without getting overwhelmed. There’s absolutely no way to leave this About page being confused or unsure of what Medium’s brand is all about. It is our company. Their value proposition (which they refer to as their “mission”) is stated right at the top of the page, so their impact as a company is made known from the start of the browsing experience. We party together, work together, hang out together, and so on. Because a lot of people go to his website… It is, after all, a sheer representation of your brand identity. The way they present their team is uber creative, too. Finally, our favorite design element on the page is the way they illustrate their solution to the “financial complexity” point, visualizing how they simplify financial management for businesses. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. Which is why we've created this free, easy-to-use tool that lets you instantly generate a custom About Us page for your store. Responsive Bootstrap About Us Page Template MEET OUR TEAM. With five brief statements alone, Twitter’s brand objective is crystal clear: Twitter is the place where people around the world learn and discuss what’s happening everywhere, as soon as it happens. In the end, it’s our approach to telling a compelling and human story about our inner-why.”. Another important element of your … Instead, all of the content is subtly weaved into their design, answering questions (but without stating the questions themselves) such as: ‘What can I do with Twitter?’, ‘What’s the added value?’, ‘What will I gain by using Twitter?’ And of course, ‘What’s the product experience like?’. What we mean is, hone down on the essence of your brand values and make that the focal point of the page (and don’t forget you can create CSS text animations with Elementor). This is highly effective in keeping users on the site. Show the company’s accomplishments to enhance user trust. This generates a sense of clarity throughout the user experience as the user learns that as a brand, G2 is very clear on which of the wording is most important to the user’s understanding of the page content. This can include: How you started your brand; What makes you and your brand unique; What are your brand values and beliefs ; Why customers should choose you ; Take a look at About Us page by the yoga mat company Form. The authentic photographs breed originality, and the color scheme is simple yet pronounced and engaging all the same. Oana Filip, Chief People Officer at Pixelgrade, shared with us the design thinking and strategy her team used when designing the page: “Pixelgrade’s about page reflects a manifesto that reinforces what kind of experience we are shaping for our visitors. As an extra note, I really like when the “about” is centered on the team rather than the company or their mission statement. Only then do they begin talking about numbers, such as how many paid customer accounts they have and where their customers are located. Similar to dribbble, Medium’s About page showcases real articles (instead of artwork, like on dribbble’s site) written by real Medium users. This is also true for their brand imagery; exclusively real images (no stock photos), used often throughout their branding. Atlassian’s About page, or as they call it, their “Company” page, is built around telling the story of their brand values. The alternating color of the hero text is synchronized with the background color of the next section, and timed perfectly. Below the image is specific website data: the current total number of blogs and posts. To recap, these are some takeaways we’ve learned from our personal favorite design examples: As with most things in web design, trends chosen and loved by web creators are constantly changing and evolving. As you scroll down, HUMAAN takes a spin on your typical ‘Our Team’ section design as each employee’s photo is a GIF of them doing something recreational, be it blowing bubbles or playing with a Rubik’s cube. This design for Rook keeps things super … Human nature dictates that … Unlike other company’s About pages that show real images of their team members (both individual headshots and candid photos of team members working together), Atlassian shows very few of these imagery types. About Us Page Template We've created a sample About Us template designed to work well for virtually any online store, blog, or website. The photographs vary, yet they all convey the same messaging: we are a community. Their philosophy taps into human emotions: "We make sure everything we do … Kittie’s Cakes' "about us" page is filled with simple but extremely cheerful and interesting illustrations. This is definitely a great way to illustrate your brand personality and your outlook on how to connect to clients. OverviewEditorDesignMarketingDevelopmentTheme BuilderExpertsPopup BuilderWidgetsIntegrations, BlogCommunityShowcaseHostingAdd-onsHello ThemeTemplate LibraryAffiliate ProgramWebsite TutorialsFree WordPress Themes, About UsPricingCareersTrademarkTerms & ConditionsPrivacy Policy, Join our 2,630,128 newsletter subscribers and get the latest news and articles sent straight to your inbox weekly. Since their job is to prove their expertise in animated illustrations, GIPHY does a great job of telling their story by showing all sorts of animated effects that are sophisticated, playful, and creative all the same. These imaginative drawings are not only stylish but also add a personal touch. What touched our design soft spot on this page is the way they use their color scheme as their secret weapon. After all, it is a sheer representation of your brand identity. Why should people choose you over your competitors? Here are 16 of our favorite About Us pages, whose design and content strategy are worth writing home about. Starbucks' "about us" page is very simple. Look at the flow, whether that is having sub-pages within your “About” section, or simply scrolling through. And this is exactly what Odoo has done with its “about us” page. It makes perfect sense that a site whose product is all about animation will use animation for every design element possible when designing their site. The bright pink background, including its low transparency pattern, makes an immediate ‘statement’ of “we’re different, come get to know us.”, Drift’s varied usage of Proxima Nova font family accomplishes a level of simplicity that stays interesting thanks to the different font weights used for the titles and the body text. Since video appeals more to humans, this “about page” design is more likely to keep users on site and increase conversions. Joe Payton. What seems to be just another page in your sitemap, probably accessible through your header and/or footer, is actually one of your most compelling pieces of content. Why… The latest news at the bottom of the page helps keep readers on site. We have a lot of fun while browsing around Zendesk’s About page. These images, ‘long sprite images’, are positioned as ‘absolute’, and the rest is hidden. Not only is it important to have an about us page for e-commerce, it's important to have a GREAT about us page. Include keywords in content in …

about us page content sample

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