We can help you develop a stronger, more strategic and high-performing team and by aligning your strategy with the needs of different stakeholders. Medical affairs has the prominent role of helping healthcare practitioners (HCPs) navigate vast quantities of information and understand how to use new products for the best patient outcomes. Physicians are seeking peer-to-peer interaction in order to engage into value-driven discussions underpinned by science; Increasing pressure to ensure promotional compliance while maintaining full transparency; An integrated approach enables the tailoring of evidence to payers, providers and patients; It benefits industry by checking all evidence required, incl. How can we provide better, accessible and affordable care? As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased clinical and scientific information. Medical Affairs Strategy Medical Affairs is the medical face of (bio)pharmaceutical companies: They are responsible for educating internal and external stakeholders on scientific topics, care pathway and patient outcomes. Flip the odds. I am a PhD Regulatory Pharmacist with legal training and certifications in healthcare compliance and various certifications, I provide: We expect to see a clear articulation of clinical and economic value to providers, corporatized providers, and patients. With an informed and rational communication strategy, communication point matrix, and data dissemination plan in place, medical affairs, as one of their core competencies, can gain support and input from the primary audiences (e.g., thought leaders, investigators, clinicians, payers, and patients) on the overall strategy. We will help you navigate through challenging market demands. Strategy into Implementation. Now, the function is strategic … Track A: Tailor Global Medical Strategy Based on the Needs of Regional Partners Track B: Case Study: Review the Impact of Real-World Evidence on Medical Affairs Strategy Track C: Panel: How Medical Affairs Can Help Prepare the Market for a New Drug Launch Track D: Discuss Key Strategies for your Internal Investigator Initiated Study Operations The winners will be those who succeed in positioning their science—especially their ability to combine, analyze, and interpret disparate data sets—to inform their interactions with stakeholders and ultimately improve patient outcomes. The authors wish to thank Elizabeth Holt, Ivan Ostojic, Claudia Pradel, and Alexandra Zemp for their contributions to this article. Today we see an even clearer case for medical affairs taking on a more strategic leadership role in the face of current technology, economic, and regulatory trends. Dan Hennessy, PhD, MS, MBA, is a VP of Strategic Excellence, North America Medical Affairs at EMD Serono and has over 18 years track record of significant contributions to medical affairs and clinical development of hematology/oncology and other specialty drug therapies. Find out more about a career in Medical Affairs below, take a look at our jobs or speak with our specialist consultant Danielle Bent for an informal chat: +44 (0)1625 541 046 / danielle@carrotpharma.co.uk . This means Medical Affairs must establish and sustain functional effectiveness to optimally deliver the medical platform to support new and meaningful clinical value to patients. Innovation in both digital technology and the bio sciences is advancing at a furious pace, while the quantity of data generated is skyrocketing. The four pillars can In a healthcare environment that is increasingly complex, unpredictable, and regulated, Medical Affairs should devote early focus to building strategic a… Check out the schedule for Medical Affairs Strategic Summit East — Virtual. Unleash their potential. If you continue to use this site we'll assume that you agree with our privacy policy. The online version of this course will cover the same modules, but the format and timing will be adapted to suit the online training setting. RWE, to meet decision maker demands; Patients will have value-based outcomes translated into real-world benefits, improved health benefits and better patient experience. Apply to Program Officer, Program Manager, US Commercial Country Lead and more! They are responsible for educating internal and external stakeholders on scientific topics, care pathway and patient outcomes. A strategic vision for the Medical Affairs organization To help our clients provide clinical insights that drive innovation and demonstrate real world evidence of improved outcomes, we have developed a strategic vision for MA based on four pillars of excellence. Product early-development phase: to create external expert interest. Pre-launch phase: to build awareness and confirm product understanding. This process helps to put insights into context and turn them into action. The medical support needs of novel therapies necessitates a strategic evaluation of the medical affairs function. Business models are starting to evolve both around and beyond the “product” to encompass the wider therapeutic context, while organizations seek to explain and contextualize the ever-more-complex medical science to a diverse range of stakeholders (physicians, patients, payers). McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. The Medical Affairs function is in the process of evolving from a traditional support role (Medical Affairs 1.0) into a more robust, strategic organization for data generation and dissemination (Medical Affairs 2.0). Seek out cross-industry collaboration to advance the function and build talent—examples include PhactMI, the Medical Affairs Leadership Academy (MALA), and the Medical Affairs Professional Society (MAPS). Medical Affairs stands to be one of the most strategically important and valued functions in a pharmaceutical company, as the nexus of cutting-edge medical, scientific and patient-centred insights that drive strategy and innovation throughout the entire product life cycle. Medical Affairs—a third strategic pillar for the pharmaceutical enterprise Innovation in both digital technology and the biological sciences is advancing at a furious pace, while the quantity of data generated is skyrocketing. As a driving force that combines clinical and medical evidence within the organization and presents it to stakeholders, Medical Affairs is able to communicate the company’s value proposition in a balanced and evidence-based manner. Digital upends old models. This offers medical affairs the opportunity to forge a new role as a primary strategic pillar of the organization alongside research and development, as well as commercial and market-access functions. Medical Affairs teams demonstrate leadership and value each year through the annual strategic planning process that aligns all multifunctional MA competencies on common objectives needed to support the product and organization. What is Medical Affairs? Directly address patient medical needs, for example, through a seamless combination of engagement on social platforms and new tools that support patients on their medical journey. This will be supported by robust, customer-centric data models and medically led outcomes-based contracting that provide the required data to ensure the right patient gets the right drug at the right time. Please try again later. The ideal candidate will have experience working across several functions in oncology. The focus of the role will be to provide strategic medical and scientific leadership to ensure a successful launch for adagrasib. Never miss an insight. We use cookies essential for this site to function well. Medical Affairs need to take into consideration different elements to a more efficient and integrated approach to evidence planning and generation. Modernize ways of working to embrace new value-creation opportunities and build strategic leadership know-how with enhanced skills and capabilities to cement strong partnerships with R&D and commercial. Taking ownership of evidence planning and generation benefits the scientific community, the industry, patients and all other relevant stakeholders: A comprehensive insights collection process embraces the insights gathering, reporting and follow-up. They engage with external stakeholders into value and science discussions. Something went wrong. Organizations seeking to develop a best-in-class medical-affairs function should note the following: Embrace the power of technology to transform medical—especially digital, including artificial intelligence and other new tools, advanced analytics, and new data sets—by defining a prioritized set of use cases, building a technology capability stack, and developing a strategic plan for one, three, and five years ahead. Launch phase: to educate on clinical evidence and product use. Medical Affairs is uniquely positioned to connect stakeholders We are reaching a turning point in healthcare; aging populations and rise in chronic diseases are amplifying medical needs, whilst unprecedented number of innovations and breakthrough treatments is exerting ever greater pressure on healthcare budgets. Select topics and stay current with our latest insights. Please click "Accept" to help us improve its usefulness with additional cookies. I provide medical affairs and company wide compliance solutions to the pharmaceutical industry. Medical Affairs need to be prepared to share knowledge and educate internal and external stakeholders throughout all product lifecycle phases: Increased market dynamic, portfolio growth and complex products continually drive the need to strategically allocate medical education budgets to avoid major increase in spending. Post-launch phase: to provide continued medical education. Matthias Evers is a senior partner in McKinsey’s Hamburg office, Arnie Ghatak is a senior partner in the New Jersey office, Brindan Suresh is a partner in the London office, and Ann Westra is a senior expert in the Minneapolis office. A far larger and more ambitious vision for medical affairs is defined by the following: How we gather, integrate, and interpret data will define the future. Advanced analytics of patient data have become central to supporting decision making on product use and to demonstrating patient value. The winners in an era of Big Data will transform medical affairs teams into medical value teams with three strategic roles: communicating scientific evidence, providing market-based strategic input to drug development and portfolio management, and overseeing the effort to produce Big Data and real-world evidence. Agenda of The Strategic e-Medical Affairs Course. The correct communication of real-world evidence, scientific analysis, medical-value insights and in-house data might also guide improved reimbursement algorithms. There is an increased trend to evidence-based decisions. We see this transformation happening across three dimensions: a) elevation of medical strategic planning across all critical processes within and outside of medical affairs, b) an imperative to acquire and nurture strategic medical talent, and c) a focus on performance management and resource allocation to elevate performance. The future will see a broad expansion of medical engagement across providers, patients, and others—across a range of touchpoints that will be increasingly digital—designed to provide tailored information, support tools, and innovative approaches to education focused on improving outcomes. Online - See the full schedule of events happening Jun 1 - 5, 2020 and explore the directory of Speakers & Attendees. Measure how the organization performs in terms of maximizing patient outcomes both by understanding the real-world consequences of specific medical-affairs activities and then also having the performance-management capability to make better use of such insights to drive the excellence of the right activity. Subscribed to {PRACTICE_NAME} email alerts. Thanks for your interest in the Medical Affairs Strategy Specialist position. Learn about 22 Journal for Clinical Studies Volume 9 Issue 3 Nowadays, medical affairs plays a key role in communication, our use of cookies, and They engage with external stakeholders into value and science discussions. People create and sustain change. Sched.com Conference Mobile Apps. Most transformations fail. TMAC Advisors™, the consulting arm of TMAC, is lead by Norm Enriquez, PharmD, and consists of a cadre of recognized medical affairs leaders who have had substantial success as executives at large and small biotechnology companies. collaboration with select social media and trusted analytics partners Effective engagements also create clinical awareness and help improve health outcomes by shaping treatment paradigms. Examine and identify business needs to create a business case to showcase the benefits and how costs will go down in the future Understand the reimbursement landscape It calls for a broader set of capabilities, more business acumen and greater alignment with the commercial goals of … For decades the medical affairs role was defined primarily by information support and the management of routine regulatory reporting requirements. Focused strategic medical objectives will maximize the overall medical value to the external stakeholders, while upholding the scientific integrity and respectability of the product and pharmaceutical organization that supports it. This will involve real-world evidence (RWE), electronic medical records (EMR), and novel sources of data, such as genomics in combination with innovative ways of mining and interpreting that data. Medical affairs plays a pivotal role in communicating with external experts and clinicians, and is key to identifying unmet medical needs, raising awareness with clinicians, and providing valuable feedback and insights that can better inform an organization’s development strategy. A key example is health economics and outcomes research. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Use minimal essential The Director, Medical Affairs Strategy is a versatile, flexible and experienced professional with medical oncology expertise. A radical transformation of medical leadership will see medical affairs leading from the C-suite, transforming public opinion of the industry, putting the patient front and center, and rethinking how company performance is measured to prioritize improved patient outcomes. Press enter to select and open the results on a new page. Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. 2 Medical plans are important because they guide decision making across the organization and support the communication and assessment of Medical Affairs’ … Medical-affairs teams, through their deep understanding of science, data capabilities, and their dialogue with stakeholders, will be well positioned to understand how to seek the evidence required to support the entire life cycle of the offering to optimize patient outcomes. Please use UP and DOWN arrow keys to review autocomplete results. Be sure to register today to secure your spot for this virtual event! The Value of Medical Affairs: Defining Strategic Metrics to Demonstrate Impact Objectives The insights collection should aim to close internal data or knowledge gaps. tab, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. We'll email you when new articles are published on this topic. Medical affairs teams need to align a strategy to communicate the value of these tools to their organizations. It sets general guidelines for … Medical Affairs sits within commercial organisations and is concerned with post-approval activities. We use cookies to ensure that we give you the best experience on our website. Leading Strategies to Advance Medical Science Communications, Engage with KOLs Compliantly, Conduct Effective Investigator Studies and Ensure Excellence Throughout Your Medical Affairs Team A 360 degree view of the medical affairs landscape that brings together Investigator Initiated Sponsored Research (IISR), Expanded Access Programs (EAP) and Medical Publications & Communications. Medical Affairs is uniquely positioned to respond to market trends: Medical Affairs is capable to overcome difficulties on integrating disparate data sources and respond to customer needs. Medical Affairs strategic plans include both intellectual components, such as situational analyses and medical strategies, as well as tactical components, including tactical and operational plans, and assessment and measurement metrics. cookies, Pharmaceutical & Medical Products Practice. The [Medical Affairs] function is more strategic as we act as ambassadors and facilitators of information exchange, delivering insights back into Development. A radical transformation of medical leadership will see medical affairs leading from the C-suite, transforming public opinion of the industry, putting the patient front and center, and rethinking how company performance is measured to prioritize improved patient outcomes. Medical education has the highest impact on net promoter score (NPS) and awareness among the medical channels and HCP’s express clear desire for increased channel use. Rapid-cycle, integrated evidence generation across health economics and outcomes research (HEOR), RWE, Phase IIIb/IV studies, and so on will be supported by microanalysis that tailors the vast amount of available information to the needs of individual patients. And science discussions on Indeed.com we provide better, accessible and affordable care paper from which this article latest on! 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