CareerLifeStarting your coaching business? How to find your first coaching paying clients!

June 5, 2021by Jill Douka

Do you know how to promote your business?


Which is the best marketing policy to try?


How can you exhibit your coaching skills, and to whom?


Once eligible to study coaching professionally in a certified coaching school as GAC, you must establish your coaching business the best way possible. And for that, you need to take marketing strategies seriously! Find out why in the video below:

Finding clients is the most common concern a GAC student has even upon launching his studies! Unfortunately, this anxiety often causes stress, and to some, it may cause second thoughts on walking the coaching path all the way through.


Firstly, if you are experiencing such stress, you can contact a GAC ambassador for a complimentary Strategic Career Coaching session by filling in the form here:



It’s the safest and most accurate way to find out if life coaching is the right profession for you!

Secondly, if you are determined to practice coaching, the most significant first step you need to do is going out there and announcing what you do! Again, it sounds simple, but it’s not always easy!


Our Ego keeps mumbling that we aren’t ready quite yet, that we will make a fool of ourselves as we feel incompetent to proclaim ourselves life coaches.


It’s all about our inner insecurities to promote ourselves. I have a lot of such moments during my many years of practicing coaching. But, yet again, there are many moments that general acceptance and acknowledgment have rewarded my efforts. Saying this, The 6th CREATIVE WOMEN ONLINE CONFERENCE 2021 welcomes me as one of the main speakers of the two-day convention!

On June 11th-12th, more than 30 women-entrepreneurs, supreme leaders in their field, hosted in the most prestigious magazines and websites of the business world, will develop the competitive strategies that have ranked them at the top. As the keynote speaker of the conference, I will have the opportunity to present the ” 2 keys to create your dream business and overcome any kind of fears”, inspiring every modern woman not only to dare but also to claim her business status; overcoming challenges and stereotypes boldly! You can find more about the conference and book your ticket here



Let me clear this out. You don’t need five certificates or a 10-year of experience to deserve the right to call yourself the professional you are studying to become.


Push out of your comfort zone and take the first baby step. Invite all of your close friends and discuss with them what it is you do.


This is the most stress-free way to find your first clients, even if you are not taking money from them for some sessions. After all, it’s not about making it profitable as it is making it known to a group of people that will test, acknowledge and spread your reputation around.


Then you can start to build up your pricing policy having your friends’ trust as the wind beneath your wings!


With the Global Academy of Coaching family next to me and supporting me I know that I can be myself and that everything is possible! already have my own website and 2 paying clients and 4 coachees that I coach for free. My goal is to do this full time and to set up an amazing program from women who are looking for their mister right. I believe that we all deserve what we are looking for! Thank you Global Academy of Coaching family!

Maxime Schötz



Jill Douka, MBA, MCC

Master Certified Business and Leadership Coach by International Coaching Federation

Accredited by the International Coach Federation in the 4% of life coaches worldwide, International Bestselling Author of Create Love, How to Create Your Life and Suddenly Now, renowned public speaker, Global Academy of Coaching Director

by Jill Douka

#1 International Bestselling Author of Create Love, How to Create Your Life and Suddenly Now, Business Mentor Awarded by European Union and accredited by Coach Federation, Global Academy of Coaching Director